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Printing Process

We utilize two different printing techniques in the designs of our apparel. The printing technique used for each product is listed within the product details. Below is an overview of each printing process.

Digital Direct



Details of Print Technique:
Digital Direct Printing uses superior textile ink, which was specifically formulated to work with a variety of textile applications. This technology allows us to print ink directly onto the apparel without using transfers. Digital Direct Printing produces a soft, smooth, and comfortable feel to the touch. Since the design is embedded into the fabric, it will move with the shirt. There is less risk of cracking as compared to screen printing. This print type is the ideal way to display color photographs and or multi color designs with all color shades on to your apparel.

Care Instructions:
* T-shirts should be washed inside out and set on a gentle machine cycle in cold water.
* To avoid any form of fading, machine drying is not recommended.
* Lay flat to dry
* Dry cleaning is not recommended

Flex Print




Characteristics of Flex:
- high durability
- no color-fading in the laundry
- smooth, even surface of the print
- to be ironed inside out, do not iron directly on the print

Details of Print Technique:
A large computerized blade is used to cut designs out of a smooth, thin material. This design is then pressed onto the fabric, using high pressure and temperatures. This print type is suitable for almost all fabric types and due to its sleek and shiny surface, looks and feels amazing.

Care Instructions:
Flex retains its colors long throughout a life of regular washing at 40°C. As with all printed fabrics, please wash and iron inside-out.

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